Top Jobs in Digital Marketing and Career Opportunities
According to a study conducted by the Direct Marketing Association, the digital marketing industry is more than $ 70 billion.
Now like to promote their brands and products through digital marketing.
This is because digital marketing is very cost effective and flexible, has a huge impact on their consumers.
Due to this, there is a huge demand for skilled professionals in digital marketing jobs.
Jobs in Digital Marketing and Career
There are more than 10 different careers that you can move forward in digital marketing.
How do you start
First you have to know about digital marketing, read about it and stay on top of all the news.
Then you have to focus on expertise. It means what job you are going to choose.
Understand the business and take a dip.
You can get 10 jobs in digital marketing.
1.Digital Marketing Manager –
Digital marketing manager is at the top of the pyramid. You will lead the digital marketing team and others will work under your guidance.
You will report to the Vice President of Marketing in a given company.
You have to integrate various processes like email marketing, sales, search engine marketing, social media etc.
Before reaching this position, you need at least 3 to 5 years of experience here.
Salary can depend on the company on the company, but generally you can expect $ 70,000 to $ 90,000 annually.
2.Social Media Marketers / Managers –
The second most important work in digital marketing is social media managers or marketers. Both are equal
You already know that social media is about facebook, twitter, youtube and other web 2.0 platforms.
As a social media manager, you have to develop strategies to promote brand name through Facebook, Twitter, Snapchat etc.
Here you have to engage with your customers and make a connection with them.
Social media is about attracting customer base which is too small.
You need 2 to 3 years of experience and salary can be between $ 40,000 and $ 60,000 depending on your performance.
3.Content Marketing Manager –
Content marketing managers are responsible for managing content such as blogging, sales pages, copyright, writing ebooks, videos, email communications, etc.
Here you work under digital marketer Content marketers generally manage a team of content writers, but many times they work alone.
Most content writers are now freelancers who work from home and report directly to content marketing managers.
You do not need any academic qualifications here, but you need good writing and editing skills.
A Content Marketing Manager can easily make $ 40,000 to $ 50,000 annually.
4.Content writers or web authors –
Content Writer Jobs are for professionals who are less experienced as this is not a managerial job.
Here you just have to write the content. However you should have experience in writing. You will be asked to write content on any topic.
Most freelancing job content on the internet is for authors
No educational qualification is necessary, although you should be able to write.
The salary you can expect is between $ 25,000 and $ 30,000 in a month.
5.Copyright Writer –
Copyright writers are also like content writers, although their job description is slightly different from content authors.
A transcriptor will have to work with the entire digital marketing team. For example, your social media manager can ask you to write a better post with strong words, similarly the SEO executive can ask you to write a better ad copy and a content The manager can ask you to refine the entire contents.
Therefore the work of a copywriter is very diverse. Here you need some experience in writing.
You can easily make $ 30,000 to $ 40,000 annually.
6.SEO Officer / Manager / Analysts –
SEO is an overused word I think everyone knows about it.
As an SEO expert, you will be responsible for ranking the website on the first page of Google search result.
You need to get the indexed page at the top of the search results. You will be responsible for keyword research, backlinks, content management etc.
Seo experts are needed because companies do not want to spend their money on Google AdWords to get traffic.
Seo jobs in demand are very high and you can easily get a job.
Although you should have some experience in the SEO area. Depending on your experience, you can do anything easily between $ 30,000 and $ 90,000 annually.
7.Search Engine Marketers or SEMs –
A digital marketing company always needs a SEM specialist. Marketing is done through a search engine like Google.
She will be responsible for things like analysis, bid management, ad transcription and test campaigns.
If the company is small, then Digital Marketing Manager will play the role of SEM expert himself.
You should have at least 2 to 3 years of experience here. Salary is $ 30,000 to $ 50,000 annually.
8.Inbound Marketing Mind –
Inbound Marketing Manager will generate leads and optimize conversion rates. The responsibility of content marketers and inbound marketers is quite similar. You have to prepare a strategy to attract customers. You will create great landing pages that will convert a visitor into a potential customer. You need some experience with inbound marketing. You can earn easily $ 40,000 to 60,000 dollars annually.
9.Conversion Rate Optimizer–
CRO is responsible for improving conversion rate optimizer or CRO conversion rate. Here you work with inbound marketers to create a better landing or sales page. The CRO job is similar to the job of inbound marketers. You have to increase the conversion rate, each step of the marketing campaign. Cro experts can do anything between $ 30,000 and $ 50,000 annually.
10.Web Analytics –
Here you will analyze the traffic to your site. You have to research about traffic to your site. You should work with tools like Google Analytics you can make $ 25,000 to $ 40,000 annually.