Google Guidelines for Adding Rich Snippets to Your Blog
As you all know, when you search some inGoogle, it shows a set of websites with a brief summary of those pages (meta descriptions), along with some other information.
But this information is only text, and is often limited by character limits. Therefore, the rich snippet is used to provide even more information. Webmasters can add structured data markup to their pages, which help Google provide users with a better search experience.
Although these rich snippets provide a good user experience, and benefit your blog, there are some things you need to keep in mind, or all the efforts you put in your markup can be just worthless. There are some guidelines on how Google adds rich snippets to your blog.
Google creates rich snippets automatically based on the markup. You should be careful about what content you want to mark. The content of the markup page should be as relevant as possible. Be sure about that. It should be up-to-date, and most importantly, it should be clearly visible to the readers when they open your page.
If Markup users are not visible to or hidden, then this is considered spam by Google. Markup should not be spam or abusive, or should be misleading, because you know that Google is very strict on these things. As Google aligns snippets with algorithms, it reserves the right to take manual action and disable rich snippets for a particular website. So follow such shady practices.
Make sure markup is relevant. For example, if you’re selling a product, you should not add content about other products made by that manufacturer, or its competitors. If your page is linked to a source, then you can not add mark-ups related to that source. Speaking strictly, Google will only show snippets when the markup is closely related to the content of the page.
To ensure that Google displays your snippets, your markup should be up-to-date because there is no work for older content users. In addition, try to summarize the content of the webpage as much as possible, and give a fair picture of what the user should expect from your page.
You can test your markup using Google’s structured data testing tool. If the snippets are displayed properly in the test, then you are good to go! If not, you can refer to the Googletroubleschourcing guide. Once with the test, sit back and relax! The snippet will take some time before displaying.
If they still do not appear, check if you’re following Google’s guidelines properly. And then, look at the troubleshooting guide. Best wishes